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Highlights of Archival Records on Government Publicity Materials

Introduction hong kong is looking2 please keep the public area always clean hong kong Photography, films (APIs, Announcements within the Public Interest), posters and news releases are normal publicity contents prepared by the Information Solutions Department (ISD) to share messages, and boost government policies and initiatives. The Community Records Workplace (PRO) of the Government Records Service (GRS) has preserved a wealth of such archival records. This exhibit aims to introduce archival records of Hong Kong government promotion contents in the 50’s to the 70’s, and emphasize some outstanding and memorable including such as water rationing and the Festival of Hong Kong, and iconic characters like Mr Zebra, Miss Ping On and Lap Sap Chung. Other related archival records can also be chosen to depict the development of the occasions. This Reference Resource Page is invented to complement this on-site exhibition. It is made of four components: Introduction, Highlights of Authorities Publicity Contents, Image Gallery and Reference List. These are helpful educational resources for students and instructors pursuing such subjects as Liberal Studies, History and Civic Training.

Highlights of Government Publicity Materials water is precious use less hong kong Water Rationing Water deficit turned out to be serious issue in Hong Kong while in the 1950s and sixties. Promotion efforts were started to encourage wise usage of plain water. The issue became particularly acute in 1963. From May 1963 to April 1964, Hong-Kong simply recorded 1,033 millimeters of rain which caused serious drought. Over half of the 1-4 reservoirs were totally dried up. Thus, water crisis as well as water limitations were enforced. In 1963, water materials to residence were rationed initially three hours every day, afterward to four hours every 2nd day. Water was just accessible for four hrs in each fourth day, after the position worsened. hong kong festival Hong Kong Festival The Festival of Hongkong was held in December 1969 and later every two years till 1973. The objective of the Festival was for people to enjoy themselves. Structures and roads were festooned with ornaments, including colored lights. There have been many different free entertainments such as acrobatics, pop and selection shows, art exhibitions, Chinese operas, concerts, fashion shows, etc. The climax of the Fest was a grand parade of floats, dragon and lion dances and groups down Nathan Road, the main thoroughfare in Kowloon. source: address:  13 Tsui Ping Road, Kwun Tong, Kowloon, Hong Kong

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